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Analysis of company competion of EkoTerm – Servis, spol. s. r. o.
Lukeš, Ondřej ; Štamfestová, Petra (advisor) ; Slunčík, Peter (referee)
The topic of my bachelor's thesis is "Analysis of company competion of EkoTerm -- Servis, spol. s. r. o.'' The main target is to analysis company to compare his company competion to his biggest competitors. The thesis is splited to two parts. Teoretical part analyzes, what does competiton mean, definition of company competion, how can we gage the company competiton. Company is going to be analyze by strategic analysis of makro and mikro surroundings. Strategic analysis of mikro surroundings stays on benchmarking method. By this method I am going to analyze this company by method of Porter and his competitve forces and financial analysis. In the end is going to be made SWOT analysis. In practical part is going to be used all analysis, which were mentioned in teoretical part supplemented by comparation of prices services. The practical part is ended by SWOT analysis, which is showing strenghts, weaknesses, opportunities and threats.
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